Drivers want to go green

Drivers are more concerned about green credentials than cost-efficiency when buying a new car, according to new research.

The data from AA Financial Services shows that 24% of those surveyed prioritised green credentials over 18% that were focused on cost efficiency. The survey also shows that older drivers are now as likely as younger drivers to want to go eco-friendly with their next car purchase (20% vs 20%)

The research comes soon after a Government announcement that sales of new diesel, petrol and hybrid vehicles will be banned from 2035 or earlier – at least five years earlier than the previous target of 2040.

Aside from the need to replace an old car (35%), the research found the second biggest incentive for the 1,267 drivers was the environment (24%) – more specifically, 19% want a vehicle that emits less CO2 whilst one in six want one that is less polluting (16%). In fact, they are more likely to prioritise the environment when switching car than opting for a car that is more cost-efficient (18%). 

Other key considerations when changing car:

  • 15% want a brand new car 
  • 12% want a car that’s more reliable 
  • 10% want to buy a specific car model 
  • 9% want to buy a larger vehicle – bigger family / changed circumstances 
  • 9% want a car that’s more comfortable for longer journeys
  • 8% want a car with better safety features 
  • 8% wants a car with more features or gadgets 

James Fairclough, director of AA Financial Services, said: “Whilst there has been wide-ranging debate about falling sales of new cars, caused in part by a combination of Brexit and consumer confusion over the best vehicle to navigate the changing emissions landscape, the used car market was buoyant in the second half of last year and we are optimistic this will continue in 2020.

“For many, the green agenda will shape decisions on buying new cars and we expect 2020 will show continued growth of electric vehicle sales. In the second-hand market it plays out with more people being mindful about the merits of buying smaller, more efficient cars. In the last year, our research has indicated growing car buyer interest in hatchbacks over 4X4s.”

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