RED Driving School, Michelin and Kwik-Fit have launched a tyre safety campaign, ‘Get a Grip.’
The partnership aims to teach learner and novice drivers about the benefits of using high-quality tyres, examples of which include improved stopping distances, reduced environmental impact and lower cost of ownership.
With 68% of RED customers purchasing their own car within three months of passing their driving test, RED believes the vast majority of these new drivers are under-educated on the role that tyres play in staying safe on the road. The partnership aims to put tyre safety at the heart of the road safety conversation.
Michelin wants to use its brand strength to help RED’s audience understand the importance of not compromising on tyre quality. The partnership will also help Kwik-Fit boost brand awareness amongst RED’s audience and new motorists, establishing the supplier as the brand to trust for tyre fitting, vehicle servicing, maintenance and MOTs.
The campaign will be visible across the brands’ platforms, with Michelin and Kwik-Fit to be RED’s sole partners for tyres and fitting, as well as helping to raise awareness of tyre safety amongst customers.
Ian McIntosh, CEO of RED Driving School, said: “Michelin and Kwik-Fit play vital roles in ensuring tyre safety in the UK, and we are thrilled to be partnering with both businesses to open up the conversation to the learner driver community.
“The partnership recognises our commitment to promoting the highest levels of road safety for all our customers. High-quality, well-fitted tyres are a vital part of staying safe on the road, and we look forward to working with Michelin and Kwik-Fit to improve the nation’s understanding of this.”