These are the used cars Brits are shopping for the most according to new Google data

automobile sales center, Laptop screen displaying a car sale concept.

A recent study has revealed the UK’s most searched-for used cars, with the Kia Sportage taking the crown.

The study by car finance refund experts evaluated the number of yearly searches for 145 models of used cars across 29 brands, to find which is searched for the most. This analysis reveals insights into the most coveted used cars in each UK city.

The study found that the Kia Sportage is the most searched-for used car in the UK, with an average of 33,970 searches each year for ‘used kia sportage,’ underlining the high demand for this South Korean SUV among UK used car buyers.

The Sportage, which celebrates its 30th anniversary this year, was also the most Googled used car in 38 out of 58 UK cities analysed, including Birmingham, Glasgow, and Liverpool.

The Nissan Qashqai takes second place, with 29,230 searches for ‘used nissan qashqai’ across the UK each year. This Japanese car was the most searched-for used car in eight cities analysed, including Leicester, Newcastle, and Portsmouth.

The newest Qashqai model in Europe boasts Nissan’s exclusive e-POWER tech, which is aimed at those who want to lower their emissions, but aren’t yet set for a fully electric vehicle.

Coming in third is the Ford Fiesta, recording around 28,380 searches each year for the term “used ford fiesta.” Although production of this beloved model ceased in July this year after 47 years and eight generations, it continues to be a popular choice in the used car market most likely due to its reliable nature.

As of Q4 2022, the Fiesta was the UK’s most registered car on UK roads, according to data from the DVLA. The American car company’s most popular model is the most searched-for in four cities, including London, Bath, Coventry, and Edinburgh.

Securing the fourth spot is the BMW 1 Series, drawing in approximately 23,640 yearly searches. The German car model, which is part of the BMW group encompassing brands such as Mini, Rolls-Royce, and BMW Motorrad, appears in the top five used car searches for Derby, Southampton, and Manchester, with the search term “used BMW 1 Series.”

Rounding off the top five, the Audi A1 came fifth place with around 22,870 yearly searches dedicated to “used audi a1.” The German car company’s reputation for quality alongside the A1’s compact yet premium appeal has made it a favourite among UK drivers.

Volvo XC40 takes sixth place with approximately 21,610 searches each year, which is testament to the Swedish car company’s ability to create a desirable compact SUV.

Seventh place goes to the Ford Focus with 21,110 yearly searches. Coming in eighth is the Audi A3, bringing in approximately 20,630 searches per year, and the VW Golf secures the ninth spot with 19,490 searches each year.

Rounding out the top ten most searched for used cars is the Volvo XC90, drawing 17,920 searches for “used volvo xc90” each year. This large SUV model from the Swedish car company continues to capture the interest of many used car searchers in the UK.

Ben Snape, Director at, commented:

“Taking a look at these figures, it’s quite fascinating to see that the Kia Sportage is the used car model grabbing the attention of most UK buyers, despite being more pricey than some of the hatchbacks on the list.

“When we consider the car brands people are searching for the most, the searches put Ford in the lead, followed by Audi and BMW. This peek into consumer search trends offers a great insight for those looking to sell their own vehicle, and whether there is likely to be a demand for it.”

Most searched-for used cars in each UK city
CityMost searched-for used car2nd searched-for used car3rd searched-for used car4th searched-for used car5th searched-for used car
AberdeenVolvo XC40Hyundai TucsonVolvo XC60Audi A1Kia Sportage
BathFord FiestaKia SportageMini CooperNissan QashqaiVW Golf
BelfastKia SportageFord FiestaMazda Cx 5Audi A1Volvo XC40
BirminghamKia SportageFord FiestaNissan QashqaiFord FocusBMW 1 Series
BlackburnNissan QashqaiKia SportageHyundai TucsonFord FiestaVolvo XC40
BlackpoolKia SportageFord FiestaPeugeot 3008Mini CooperVolvo XC40
BradfordKia SportageNissan QashqaiAudi A1VW GolfFord Fiesta
BrightonKia SportageNissan QashqaiHyundai KonaMazda 3VW Golf
BristolKia SportageNissan QashqaiFord FiestaVolvo XC40Peugeot 3008
BurnleyKia SportageVauxhall MokkaVauxhall CorsaVW TiguanVauxhall Astra
CambridgeNissan QashqaiKia SportageVW PoloVolvo Xc90Volvo XC40
CanterburyKia SportageSkoda OctaviaNissan QashqaiVW PoloVW Golf
CardiffKia SportageFord FiestaAudi A1VW GolfNissan Qashqai
CarlisleKia SportageMini CooperVolvo XC40Skoda KaroqNissan Qashqai
ChelmsfordVolvo XC40Ford KugaNissan QashqaiFord FiestaKia Sportage
ChesterKia SportageVolvo XC60Volvo XC40Nissan QashqaiVolvo Xc90
ColchesterKia SportageVolvo XC40Nissan QashqaiFord FiestaRenault Captur
CoventryFord FiestaKia SportageNissan QashqaiPeugeot 3008Peugeot 208
DerbyKia SportageBMW 1 SeriesFord FiestaNissan QashqaiJaguar F Pace
DerryVolvo Xc90Volvo XC40Vauxhall MokkaPeugeot 3008Mazda Cx 5
DoncasterPeugeot 3008Kia SportageNissan QashqaiFord FocusPeugeot 2008
DundeeLand Rover Discovery SportPeugeot 3008Kia SportageHyundai KonaPeugeot 2008
EdinburghFord FiestaKia SportageVolvo XC40VW GolfNissan Qashqai
ExeterKia SportageVolvo XC40Volvo XC60Skoda KodiaqSkoda Karoq
GlasgowKia SportageVolvo XC40Nissan QashqaiFord FiestaPeugeot 2008
GloucesterNissan QashqaiKia SportageSeat AtecaPeugeot 2008Hyundai Tucson
HerefordMini CountrymanKia SportageNissan QashqaiVolvo XC40Seat Ateca
InvernessVW GolfKia SportageVolvo XC60Volvo XC40Honda Jazz
Kingston Upon HullKia SportageNissan QashqaiPeugeot 3008Volvo XC40Hyundai Kona
LancasterKia SportageVW PoloVW GolfVolvo XC40Skoda Octavia
LeedsKia SportageNissan QashqaiFord FiestaAudi A3Audi A1
LeicesterNissan QashqaiKia SportageVauxhall CorsaBMW 1 SeriesFord Fiesta
LincolnKia SportageNissan QashqaiFord RangerAudi A1Toyota Chr
LiverpoolKia SportageFord FiestaFord FocusNissan QashqaiFord Kuga
LondonFord FiestaNissan QashqaiKia SportageBMW 1 SeriesAudi A1
ManchesterKia SportageNissan QashqaiFord FiestaBMW 1 SeriesAudi A1
Milton KeynesKia SportageNissan QashqaiFord FiestaBMW 1 SeriesAudi A3
Newcastle Upon TyneNissan QashqaiFord FocusVolvo XC40Kia SportageFord Fiesta
NorwichKia SportageVolvo XC40Seat AtecaVW PoloNissan Qashqai
NottinghamKia SportageNissan QashqaiFord FiestaFord KugaBMW 1 Series
OxfordKia SportageNissan QashqaiToyota YarisTesla Model 3Peugeot 2008
PeterboroughKia SportageNissan QashqaiFord FiestaBMW 1 SeriesAudi A3
PlymouthNissan QashqaiMini CountrymanKia SportageFord FiestaPeugeot 2008
PortsmouthNissan QashqaiKia SportageHyundai KonaSkoda FabiaFord Fiesta
PrestonKia SportageNissan QashqaiFord FocusAudi A3Ford Fiesta
SalfordNissan QashqaiKia SportageAudi A3BMW 3 SeriesVauxhall Astra
SheffieldKia SportageNissan QashqaiVolvo XC40Ford FiestaToyota Yaris
SouthamptonKia SportageAudi Q3BMW 1 SeriesHyundai TucsonFord Fiesta
Southend-On-SeaKia SportageNissan X TrailFord FocusNissan QashqaiHyundai Kona
St AlbansKia SportageVW UpVW PoloFord FiestaMini Cooper S
Stoke-On-TrentKia SportagePeugeot 2008Nissan QashqaiJaguar F PaceHyundai Kona
SunderlandKia SportageNissan QashqaiVolvo XC40Ford FiestaHyundai Kona
SwanseaKia SportageFord FiestaPeugeot 3008Volvo XC40Nissan Qashqai
WakefieldKia SportagePeugeot 208Hyundai KonaVauxhall CorsaNissan Qashqai
WinchesterVolvo XC40Kia SportageVW UpVW TiguanVW Polo
WolverhamptonKia SportageRenault CapturNissan QashqaiBMW 1 SeriesHyundai Tucson
WorcesterKia SportageFord FiestaVolvo XC40Hyundai KonaVauxhall Astra
YorkKia SportageMini CountrymanVolvo XC40Volvo XC60Nissan Qashqai
NationalKia SportageNissan QashqaiFord FiestaBMW 1 SeriesAudi A1

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